Roberto María Pinto Pastorini

As CEO, led strategic digital marketing, branding, and growth strategies for diverse clients, driving measurable results and enhancing market presence.

• Led strategic digital marketing and branding initiatives, driving significant growth and market positioning for multiple clients.
• Orchestrated comprehensive brand rebranding projects, developing visual identities and strategic repositioning to enhance brand equity.
• Designed and executed 360° emotional storytelling campaigns, integrating funnel design and email marketing to boost customer engagement and conversions.
• Managed and directed freelance teams of designers, copywriters, and programmers, ensuring successful project delivery and achievement of key performance indicators (KPIs).
• Developed SEO-optimized websites and generated insightful performance reports using Looker Studio, providing data-driven insights for campaign optimization.

Directed brand expansion strategies and product development for Lamborghini Argentina, enhancing market reach and brand recognition.

• Led brand expansion strategies, including the development of exclusive product lines and comprehensive market entry initiatives.
• Coordinated the official launch of the Lamborghini wine line in Argentina, leveraging strategic storytelling to achieve market penetration.
• Secured placement in exclusive retail points, managed social media presence, and developed robust press communication plans.
• Successfully adapted product packaging, labeling information, and export documentation for Latin American markets, ensuring regulatory compliance.
• Developed an exclusive product that received multiple accolades, including the Vinus Gold award for Malbec Reserva and Silver for Malbec Roble.

Managed luxury product development and brand identity strategies, enhancing market perception and value for a high-end jewelry brand.

• Managed luxury product development and brand identity strategies, significantly enhancing market perception and brand value.
• Created premium content, managed digital advertising campaigns, and cultivated a strong social media presence to engage target audiences.
• Implemented new technologies, including electronic payment systems, internal stock control, and an intranet, improving operational efficiency by an estimated 15%.
• Produced high-quality visual content for printed catalogs and institutional publications, overseeing material selection and print quality.
• Optimized product display in showcases and organized professional photoshoots, enhancing product appeal and customer experience.
• Coordinated with external designers for brochure and graphic material production, and collaborated on annual private events for new collection launches.

Led a comprehensive rebranding project for the merger of E-planning and Epl, establishing a unified brand identity and enhancing digital presence.

• Directed a complete rebranding project for the merger of E-planning and Epl, successfully establishing a cohesive brand identity.
• Conducted in-depth qualitative and quantitative benchmark analyses of competitors, providing critical insights for strategic repositioning.
• Managed social media content across Instagram and LinkedIn, and produced, edited, and subtitled graphic and video assets.
• Developed CRM-based marketing strategies for targeted campaigns, significantly improving engagement rates.
• Designed website content and layout, including crafting compelling English copy, to optimize online presence and user experience.